In mythology Kṛṣṇa is known to be very mischievous and to transcend dharma as usually followed. And yet, he is especially loved for his unpredictable, fun-loving nature. And while Kṛṣṇa is known as a trusted advisor in the Mahābhārata, is also popularly known as a lover and seducer, and a trickster of sorts. As a warrior and king, he was also a Kṣatriya not a Brahmin, so he represented a less pure caste identity. And we can see that Kṛṣṇa represents the whole universe when he assumes his universal form (viśvarūpa). In this sense, worshiping Kṛṣṇa is all-encompassing, and entails relinquishing one’s own ego (total devotion to God). Which he may have originated as multiple gods. For example, even while he was worshiped as a deified warrior, he may have also incorporated an early cowherd god. Kṛṣṇa is famously depicted in art as a cowherdhe is known for seducing many gopīs or female cowherders.
Devotion to Kṛṣṇa is often characterized in the language of romantic love. One is so utterly devoted to him that they are like a lover that cannot think of anything or anyone else.