Create strategic relationships with party planners, catering managers, banquet facility managers and corporations. These strategic relationships will lead to repeat business and sustained long term growth.
If there is a large competitor, I have the opportunity to come in and take market share. My unique combination or high quality products, great customer service and differentiation will create raving customers who will generate positive word of mouth.
The popularity of gourmet chocolate for special occasions such as wedding showers is growing rapidly.