Currently the emerging presence of collective groups of people
who are taking the role of the Sender is becoming to call for attention.
They are not recognized and defined in terms of communication
theories yet but they are well-informed, independent groups
of people, not typical media users who merely search
for contents required.
On the contrary, after searching for those contents, even creating
them themselves, they want to be heard, to be recognized
as a sender as well.
They have desire to publish the information or contents they have
to share it with others and at the same time to show who they are
and boast their access to exclusive information.
Some examples include amateur paparazzi/ stalkerazzi
who publish exclusive pictures and stories on the web boards, blogs,
automobile lovers publishing exclusive data on their websites, etc.
Through the paper, the elements and processes of conventional
communication models and the emergence of the aforementioned
new paradigm are explored, examined and presented.
Then an analysis on the formation and transformation of these
independent information seekers and its impact on communication
and cultural aspects together with suggestions on decency and
code of conduct are given to elevate the ethical standards
bringing about good cause for the society.