Technological Core
The basis of InSite’s Trusted Advisor technology is sophisticated database and decision analysis tools that segment consumers on the basis of the attitudes and preferences they reveal as they shop on-line. Visitors are presented with dynamically generated Web pages that provide an experience customized to the visitor’s needs and goals. The Advisor engine takes known information about the visitor and uses rule-based predictions to create a customized experience. The engine uses the visitor’s behavior as well as market segment predictions to infer information about the visitor without asking a lot of information. Through a combination of techniques (microsegmentation, utility/preference theory, and expert product knowledge), the Advisor brings products to shoppers rather than requiring shoppers to find and distinguish between the products on their own.