Of course there are occasion when we jump to the wrong conclusion and this is an area that gladwell also explores in an interesting section on what it means to be tall the CEOs of the top companies in the US are tall there is no actual correlation between heigh and intelligence or heigh and judgment or heigh and the ability to motivate and lead people but for some reason corperations overwhelmingly choose tall people for leadership roles this he claims is an example of bad rapid cognition there is something going on in the frist few seconds of meeting a tall person which makes us think of that person at an effective leader unfortunately this stops us from making an informed decision