• Important dimensions of knowledge (cont.)
– Knowledge has a location
• Both individual and collective
• hard to move, enmeshed in firm’s culture, in certain situations/ business process
– Knowledge is situational (ขึน! อยู่กับบริบทเฉพาะ)
• Conditional: Knowing when to apply procedure
• Contextual (รู้สถานการณ์): Knowing circumstances to use certain tool