There are various product variables such as sizes, features, varieties, brand name, quality e.t.c However, product packaging has various attributes that can attract and increase consumer purchase intention. This attributes include the colour, designs, shapes etc. These help consumers to identify the products and differentiate the products from competitors’ products. More so, it helps in attracting and sustaining the consumers’ attention. The uses of packaging as a strong variable of product can be seen as a vital tool used for communicating the attractiveness of product to the respective and identified target market.