As a mobile application equipped with international communication context, WeChat has
about 300 million users around the world. This application has also taken the lead among
other similar mobile communication applications in terms of accumulated downloads
(WeChat, 2013). It is interesting to explain which factors are leading users to accept
WeChat, and which factors are hindering users from using it. Being a new application, the
user acceptance of WeChat has not been studied. Therefore, the result of this study will be
valuable to fill the knowledge gap about user acceptance study of this mobile application,
and future development of other similar instant messaging mobile application could also
benefit from this study