an example of full-line forcing that did step over the legal boundary involved levi Strauss & Company. the federal trade commission issued an injunction to cease and desist from the practice that levi Strauss was using to force department and specialty stores to buy a broad range of apparel in order to obtain the hot-selling levi's jeans. much of this other apparel was not desirable merchandise that the retailers would have stocked of their own volition. some of goods, for instance,consisted of clothing that had had gone out of style. but the retailers were, in effect, forced to buy these products if they wanted access to the jeans, which constituted a very important merchandise category. the forced stocking of this other merchandise resulting from levi's full-line forcing policy meant that the retailers had less capacity to stock apparel from other manufacturers. the effect was to lessen the competition to levi Strauss from competing manufacturers by limiting available retailer shelf space. this, in turn, reduced consumer choice in the marketplace.