is becoming
part of the standard operating
procedure for many hotels
with sophisticated electronic property-
management systems. Appropriately
tailored to the hotels they
serve, yield-management systems
generally increase revenue and
take much of the guesswork out of
rooms-management decisions.
However, installing a yield-management
system can create problems
if management does not lay
the proper groundwork. This article
addresses the issues operators
should consider in determining
whether yield management is right
for their property and discusses