4. Face/Reputation – Reputation of the individual is very important in China. If an action will humiliate someone or ruin a reputation, it is avoided. When shame occurs, the person sacrifices their job or whatever it is that will heal the shame. In America, reputations come and go overnight and in the end usually does not matter. The end result is more of the focus. A person is more likely to overlook a reputation to get the job done.