Macroeconomic factors - such as inflation in services,
occupancy costs of commercial space and labor and
reduction of income available - negatively impacted
consumption of the new middle class, which in recent
years has gained access to food courts, but could not
make this a habit. Moreover, the lack of security was
vital for the result of first semester: street protests and
robberies in restaurants influenced the 10% drop in
consumption of food outside home in São Paulo, major
national market.