In the UK, Tesco now sells 30 per cent of all groceries. What's more, it outsell its nearest competitor by nearly two-to-one. position right in the middle of the market, appealing to customers from all income groups, It has more stores than any other UK retailer across a full suite of formats, reaching down to convenience stores. it has a vital edge in buying power over its domestic competitor, reinforced by sophisticated supply-chain management and deep customer understanding. By continuing its drive into non-foods, it has scope to drive down margins in return for volume. It is already Britain's biggest health and beauty retailer. Meanwhile, it is expanding abroad, gaining critical mass, country-by-country.