Prejudice is, as the name implies, the process of "pre-judging" something. It implies coming to a judgment on a subject before learning where the preponderance of evidence actually lies, or forming a judgment without direct experience. Holding a politically unpopular view is not in itself prejudice, and politically popular views are not necessarily free of prejudice. When applied to social groups, prejudice generally refers to existing biases toward the members of such groups, often based on social stereotypes; and at its most extreme, results in groups being denied benefits and rights unjustly or, conversely, unfairly showing unwarranted favor towards others.