The findings reported in this study are important in furthering our understanding of the role of quality, price,
healty and food safety in the purchase of organic produce. Findings indicate that healty and price are the most
important predictors of buying organic produce. All hypothesis are accepted.
According all findings, company should make numerous advertising to introduce organic foods. Nowadays,
consumers are conscious. So they began to prefer organic foods. But these consumers number are so slightly.
Numbers should be increase