The driving motivations for participation in a trade fair for an exhibitor is the opportunity to:
Showcase its products or services and reach a targeted audience;
Create or reinforce the visibility and raise the awareness and interest about its supply capacity;
Attend to inquiries and disseminate information;
Identify new potential customers or strengthen relations with the existing ones;
Establish backward and forward business linkages;
Identify agents;
Negotiate offers which may result in actual orders;
Develop the relationship network;
Meet potential partners that can lead to business alliances.