General Adventure Traveler Profile
The majority of international adventure travelers are from North America (Canada and United States) and Europe.235 In recent years, the profile of adventure travelers has shifted and now varies demographically. More information is available about U.S. adventure travelers than any other outbound market. According to statistics from the 2005 Outdoor Industry Association (OIA) Survey236 and the 2008 CBI Product Survey,237 the adventure traveler fits the demographic profile in Figure 13.