At first glance, it seemed clear that Schnering had taken advantage of the home run king’s well-known name and tweaked it by one letter in order to avoid paying the “Sultan of Swat” any royalties. Perhaps because of its perceived connection to the Yankee slugger, Baby Ruth was a grand-slam success. By 1926, sales of the candy bar totaled $1 million a month, and the company’s candy-making facilities were the largest of their kind in the world. The commercial success was also due to Schnering’s marketing genius. He charged 5 cents for the candy bar, half the price of most of the competition, and advertisements claimed Baby Ruth was both an “energy bar” and a “complete luncheon for 5c.” Schnering even dispatched biplanes from coast to coast to shower cities with millions of Baby Ruths tied to little silk parachutes. The free candy raining from the heavens was the stuff of children’s dreams.