Every once in a while, a company comes along that separates from the herd and differentiates itself through leadership, vision, innovation, and a capacity to change the marketplace. Walmart is one of those companies.
In a marketing and consumption-driven world, where being green often costs more, the Bentonville, Ark.-based big box retailer broke the mold by rolling back prices and preconceptions in the interest of both the environment and economy. It created a business case for sustainability that permeates all facets of its organization—and extends to suppliers and customers, as well.
"Early in our journey toward sustainability, it was clear that any efforts we undertook had to make good business sense," explains Jeff Smith, senior director of logistics maintenance and purchasing, Walmart. "We have never been interested in trying to create an image of sustainability just for the sake of the image. Every idea is challenged from a business standpoint, and has to demonstrate that it is a good use of our resources.