Findings
We first present some basic descriptive data to characterize Facebook users and
uses and provide insight into whether Facebook is used more to meet new people
or to maintain or strengthen relationships with offline connections. In a short
period of time, Facebook has garnered a very strong percentage of users on college
campuses. In our sample, 94% of the undergraduate students we surveyed were
Facebook members. We investigated whether members and non-members differed
significantly along various demographic characteristics, but we lacked
confidence in these findings given the extremely low number of non-Facebook
users. The remainder of our analyses are based only on data from Facebook
members.