Technological
Unsurprisingly the fourth element of PEST is technology, as you are probably aware technological advances have greatly changed the manner in which businesses operate. Organisations use technology in many ways, they have
1. Technology infrastructure such as the internet and other information exchange systems including the telephone and conference calling.
2. Technology systems incorporating a multitude of software which help them manage their business.
3. Technology hardware such as mobile phones, computers, photocopiers and fax machines which transmit and record information.