Public health
In December 2010, to coincide with the international launch of Amouage’s Opus IV fragrance in its Library Collection, the company announced an initiative in which it would work with the National HIV/AIDS Prevention and Control Program (NAP) in Oman. Supported by the Ministry of Health of Oman, the World Health Organization, the United Nations Children’s Fund, and the United Nations Population Fund, NAP in Oman works to reduce HIV and AIDS transmission and infection rates in the country. Inspired by the worldwide fight against AIDs, “Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters,” explained Mr. Chong. To that end, Amouage pledged fifty percent of all of the proceeds from Opus IV to be donated to NAP in Oman.