(a) Intermediaryexistence.Intermediarieswillexistwhentheymakeit possible for clients to produce value-creating product and service transactions so they can do their business more cheaply or effectively thantheycanwithoutamiddleman. (b) Client informedness. Intermediary-based value creation will be improved when it supports increased client informedness, and permits suppliersandvendorstobemoreeffectiveindeliveringtherightproduct andservicesupport. (c) Valuesustainability.Anintermediarywillbestablewhenthevalueit offers to clients is sustainable over time through product and service transactionsthatresultinprofitsthattheclientscannotachieveontheir own. (d) Monitoring and fair value-sharing. A successful intermediary will monitor thesupport itgives for fairvalue-sharingtoalign thebusiness<br>incentives of its clients with its own incentives as a trusted third-party middleman.
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