Digital Ethnography describes the process and methodology of doing ethnographic research in a digital space. The digital field site is sometimes comprised of text, video or images, and may contain social relations and behavior patterns strewn across many nations, cities or intellectual geographies. The field site may be composed around a singular belief, such as a brand following, or can be a network of dozens or even thousands of different belief patterns, social customs and actions. Large networks such as Facebook and Twitter have their own subgroups and sets of cultures that gravitate towards each other. Like a traditional anthropologist, the main concern of a digital ethnographer is locating the field site and learning the language of the natives. The difference is that the anthropologist may be able to access the field site without physical travel. In many cases, the fieldsite may be a mental construct created by a group of geographically distributed nodes on an information network.