Conduct market, keyword, target audience research
Liaising with marketing campaign teams to develop targeting strategy for creating new /optimizing current campaigns.
In-depth customer profiling of customer behavior using advanced analytic techniques to gain more actionable insights.
Monitor overall campaign effectiveness & business impacts from campaigns.
Perform in-depth campaign analysis and reports that identify opportunities, areas of improvements, actionable insights and recommendations
Keep up with best practices, new tools and technologies to help optimize campaigns
Share knowledge and learning with the team across clients and projects
Areas you will develop