From the the feasibility analysis of using the criteria of Payback Period, Net Present Value, B / C ratio and
the Internal Rate of Return, Keprok SoE citrus farming is economically viable to be cultivated.
Based on the SWOT analysis, strategy development alternative for Keprok SoE citrus farming is a
diversified strategy (using force to overcome / reduce the threat), which is in quadrant II (X = 0.17 and Y =
- 0.02)