Marketing is a central function in any business. Marketing involves getting the right product at the right price, promoted using the right messages/media and sold in the right place (the 4 Ps). At the core of effective marketing is the requirement to satisfy customers’ needs precisely. The closer the marketing mix of product, price, place and promotion are to customer requirements, the more likely it is that a business will be successful.
In the modular construction market Portakabin customers range from small businesses needing to hire a small short-term building for a few weeks, to the construction of large, permanent multi-storey offices. The marketing department has to determine what customers need now and anticipate future needs in order to design appropriate products to meet these needs. This involves technical research and development as well as market research.
Read more: http://businesscasestudies.co.uk/portakabin/product-development-innovation-and-the-product-life-cycle/the-importance-of-marketing.html#ixzz3VCuSzkzR
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