This model starts with the development of customer
strategy in which the target market is identified.
Differentiated strategies are developed to deal with
customers segments based on their profitability. Then, the
setting of customer objectives is performed that aim for
achieving customer satisfaction, customer loyalty, and
customer value. After that, assessing the organizational
readiness is carried out through turning the organization
focus toward customer rather than products, assuring the top
management commitment and support, and planning for the
implementation of a CRM system. Next, an alignment of the
organization behind corporate CRM goals that required an
enterprise-wide program of change management is
accomplished that may include change in the organizational
fundamental processes or a fundamental transformation in