When watching television we can differentiate two major activities: content control and communication. Content control corresponds to the selection process, what to watch, while communication corresponds to a meta-content activity, Have you seen that goal?. For example, after scanning the program guide, when you change the television channel, you are controlling the content. On the other hand, when you call a friend to chat about a television program, you are communicat-ing. Research on content control focuses on personal-ization systems [9] and television content and metadata modeling [6, 7, 3]. Current research on social interac-tive television focuses on the communication aspects by providing chat-enabled television channels [5, 8]. In this paper, we present an architecture that combines both aspects in the form of µPRMs.