One primary benefit derives from the strength of family relationship. Family member have a unique motivation because the firm is a family firm. Business success is also family success. Studies of family firms have examined how the cohesiveness of the family, their unity of feeling and purpose, may enable members to work in harmony toward the common goal of a successful enterprise. Family members are often drawn to the business because of family ties, and they tend to sick with the business through thick and thin. A downturn in business fortunes might cause nonfamily employees to seek greener employment pastures elsewhere, but a son or daughter may be reluctant to leave. The family name, its welfare, and possibly its fortune are at stake. In addition, a person’s reputation in the family and in the business community may hinge on whether she or he can continue the business that Mon or Grandfather built