actually,the original images of santa looked very normal. everthing changed after the cartoonist thomas nast published a book with many illustrations of a fat santa in 1890. then coca cole advertising came to play a big role in shaping the jolly, rotund character. using nast's eork as inspiration, haddon sundblom, coca-cola's artist, illustrated santa as ajovial, rosy-cheeked coke-drinker with a big warm belly.when sudblom's campaign was over, santa's big-belly image in a red robe had become popular all over the world.