9.2 Recommendations:
Based on the results the researcher recommends the following:
1. To provide services that meet customers wishes and exceed their expectations and continuous
improvement in those services level through service culture consolidation among workers and provide
them with marketing information, and to attend the necessary training courses related to customer
service.
2. Hotels managements have to grant powers to workers and give them adequate support to do their jobs
efficiently and to encourage them to understand customers needs and wishes accurately and pay
attention to it. and to give them personal attention and care for each customer and to solve their
problems and meeting their desires honestly and enthusiasm
3. To raise service providers level through training, since this will help in workers ability development and
permanent willingness to cooperate with customers at any time. Service quality dimensions enhancing
and development are necessary to pay attention that facilities and amenities are convenient and
attractive with workers nice appearance and decent and the design and comfortable, internal
arrangement .The importance of providing additional services or associated services, even free of
charge to maximize the concept of total value of the service received by the customer.
4. Since this research has some limitations, it is useful to conduct future studies that deal with the impact
of other factors affecting customer loyalty, such as a study of the impact of customers perceived image
in their loyalty level, and to study the impact of value obtained by customer upon using the service in
his loyalty level , and to study the impact of internal marketing in customers loyalty.