This study examined the factors that influenced an average Canadian business student to
accept their first job. Results were also compared over two different generations (Generation X
and Generation Y) to determine any difference of work values as times changed. The four work
value categories measured were instrumental, prestige, social/altruistic, and cognitive. Data was
collected from 150 individuals who were administered the questionnaire through e-mail and
social media outlets. The findings showed no statistically significant difference between
generations in terms of work values measured. Although there was no generational difference,
there is a significant difference between genders. Females were shown to prefer more
social/altruistic work values in the workplace when compared to males. Limitations include time
and sample size and are discussed further within the study.