KitKat candy that originated from England. And are sold worldwide What makes KitKat won the hearts of the Japanese people and tourists who visit there. Inc. website Q Han said that understanding the nature of the needs and lifestyles of Japanese people. And the coincidence of the language because the word "Kit Kat" homonym of the word "kit Katsumi Kato" in Japanese. That means "You beat me," Kit Kat has previously collaborated with the Post Office in Japan. Campaign, consumers can buy a KitKat big box from the post office and can be delivered through the mail.Along with the written message "Good Luck" sent directly to the recipient that special someone. This campaign was broadcast over television and achieved a landslide. Many Japanese buy Shore Chocolate Kit Kat as a special gift waiting to announce the upcoming college entrance exams. This campaign creates business value of up to USD 11 million.