The noun phrase “the look you want” presupposes that you want to look like
the cover models. This gives no option for the reader to choose an ideal
shape—perhaps a well-toned athletic body—from a number of alternatives.
Even the article, which shows a range of bodybuilders of different sizes is
titled, “How BIG can you get? Here’s what it takes to move up in the world”
(October 2000, 104, red emphasis in original). These bodybuilders weigh up
to 225 pounds, with huge torsos, arms, and necks, but, to model trousers, they
have surprisingly thin legs. The cosmetic nature of the muscularity is clear
from comments such as, for one bodybuilder, “He doesn’t do any lifting with
his legs” (October 2000, 104), and for another, “He doesn’t do any resistance
exercise for his legs” (October 2000, 105). One Men’s Health model, who
“marvels at how little exercise it takes to keep his body camera ready,” says
that he “does no cardiovascular exercise beyond a 5-minute warmup”
(December 2000, 115).