ummary the analyses of behavioral patterns revealed that the entrepreneurs were able to tackle success factors while operating in an unfavorable environment. Given the fact that Bovi Chic was in the growth stage and had become medium-sized, this resulted in increased pressure on human resources, finances and a need of wide range of products. In case of Bovi Chic and La Farine, many of the behavioral patterns were similar. Both entrepreneurs established strong networks with suppliers due to high growth experienced by their ventures. They also faced problems such as lack of trained human resource and high turnover. Both owners appeared to use ability cognitions and acquired necessary skills. Bovi Chic owner was a proponent of learning by doing approach as he tried new recipes which he usually found on the internet. On the other hand, La Farine owner acquired knowledge and skills of LIVE baking by employing the master baker. Both owners had favorable schema regarding imitating established products. Gazebo owner managed her business as a lifestyle firm and did not strive to achieve higher growth. As a result, she employed somewhat different approaches toward managing success factors such as no preparation of business plan, unfavorable schema regarding learning, and getting advice from her husband and senior employees