The catastrophe happened because PepsiCo tried, and failed, to take over the distributor, Serm Suk. When the contract ended, Serm Suk launched Est in Pepsi's place.
The catastrophe happened because PepsiCo tried, and failed, to take over the distributor, Serm Suk. When the contract ended, Serm Suk launched Est in Pepsi's place.Read more: http://www.businessinsider.com/pepsi-thailand-and-est-2013-3#ixzz3fg4vQyS4