In a similar vein, Europeans can learn from Americans about different forms of social
enterprise to broaden their list of income generating activities. Depending on how
far Europeans are willing to stretch their definition of social enterprise, Americans can
offer examples of nonprofit strategies such as sales of mission-related products, causerelated
marketing (co-branding of for-profit products), partnerships with for-profit companies,
and the formation of for-profit subsidiaries by nonprofits among others (Sealey et al.,
2000).