The relationships between managers and subordinates are also important. The main characteristics of Thai people are always smiling while communicating with their subordinates in both positive and negative situations. The characteristics of Thai executives can confuse Western people. For example, most of Thai people smile in any situation, even though they aredisagree or anger, but they are always softly spoken with people. They are very polite and very quiet, which it does not mean they are satisfied. Sometime the characteristics of Thai people are hard to understand for Westerners unless they know the people for a long time. There are two tactics that Thai managers use with their subordinates. According to Noypayak and Speece (1998) Thai managers focus on both soft and hard tactics and use these tactics to control theirsubordinates. The hard tactics tend to involve using power and position to get subordinates to achieve organizational goals. Soft tactics include ingratiation, rationality, inspirational appeals and consultation.