Australia supplies 0.5 per cent of fresh pineapple world production and a negligible per cent of fresh pineapple world exports. More than 70 per cent of fresh pineapples are packed and marketed through 4 primary packhouses. There is one primary pineapple processor; Golden Circle, recently acquired by Heinz Australia. The industry is becoming an increasingly fresh-market based industry, due to new fresh-market varieties and competition with imported processed fruit.