Instagram
Instagram had a good year in 2015, with it proving to be one of the most popular social networking sites for teenagers and millennials. It currently has 1.32 percent of the market share, although that may drop slightly as Instagram rolls out more ads in 2016.
We also see ad-blocking apps and “Buy” buttons on social media, including Facebook and Pinterest, continuing to increase in usage.
Overall, it looks like there shouldn’t be a big shake-up in market share across search engines or social networking sites, although there are a lot of new features rolling out which could prove to be big game changers. In addition to the sites and networks I’ve mentioned above, it’s important not to forget about emerging platforms, sites, and networks such as Periscope and Snapchat. See you in 2016!