As the above Figure shows, both planning and negotiation are dynamic processes that are constantly (re) defined as interaction unfolds. Planning and preparing inform negotiators’ strategic choices; the attitudes, emotions, and behaviors of the counterpart will cause negotiators to revise their pre-existing plans and develop new goals, which will in turn result in behavioral changes. The above guidelines constitute basic, general preparatory work that negotiators should perform prior to the negotiation in order to maximize the potential toward goal achievement. Whether or not such potential can be realized depends substantially on how it is complemented by the effective use of distributive and integrative bargaining tactics during the dynamic, interactive process.