A local female singer, Joey Yung, was the one endorser most frequently mentioned, and that
was in connection with her endorsement of Broadway.
The interviewees found her the most
memorable because she had been endorsing Broadway for six years. Two interviewees
pointed out that she sang a new song for each commercial, which made the advertisements
impressive. A female participant said:
Teenagers enjoy listening to music. They can remember the song after hearing it a few times. The
songs just slip off their tongues. It helps to promote the brand (Female, form 3).