Starting from a simple concept, of providing casual wear for white-collar men, Greyhound has become a fashion institution with more than 15 stand-alone shops in Thailand, Asia and Europe, as well as five stylish cafés in Bangkok. The brand, launched back in 1980, describes itself as chic and contemporary; rightly so, it is well perceived as one of the more distinguished brands with a distinct character. Its style is a reinterpretation of Thai-ness through a subtle palette, dynamic cuts and innovative fabric combinations. In 2002, Greyhound launched its sister brand, Playhound by Greyhound, which offers casual, street wear for non-working days.