• Skimming price – There is little explanation required for the price of Apple Iphone. With a premium target, and with the product and promotions to support the targeting, Iphone has a skimming price.
• No discounts – Another interesting thing to observe in Iphone pricing policy is that it does not offer any discounts. However, discounts might be given in the form of sales promotions or by exchange offers. But otherwise there is no discount given in Iphone. A standard price is maintained across the market.