Respondents were asked to rank which variable was more important to them. 60 respondents (30%) ranked
Environmental Concerns as the top variable when it comes to purchasing skin care products (Table I). The
findings indicate that consumers do really care about the type of product applied on their face or skin to
beautify themselves. There were reports of carcinogenic chemical found in many cosmetic products --
including more than half of all baby soaps (Whitney 2007). Internal studies in the cosmetics industry show
that many of their products can be contaminated by a carcinogenic impurity called 1,4-dioxane, and the
EWG's independent study showed that 1,4-dioxane is fairly widespread among cosmetic products.
Consumers are concerned with their skin as once it has been contaminated the results will be a disaster for
them.