Experienced members also act as ‘LFC Knights’ – strengthening the cultural codes of the
Liverpool brand (Schroeder, 2009) by defending it against internal antagonists, such as so-called
‘glory hunters’ and ‘knee-jerk members’ who are seen as ‘low cultural’ consumers (see also Holt,
2002). Experienced members, or ‘high cultural’ consumers, are quite intolerant of uncommitted or
dispassionate fans – who are seen to sully the reputation of the TIA community. To protect the
reputation of the TIA community, experienced TIA members often adopt the role of an LFC
Knight in order to defend the standards of the community against undesirable and antagonistic
posters: