Overall, Apple is a very well established company with a firm grasp on all sections in a PEST analysis. They are established politically by having a "plan B' in case something that they cannot control happens and it is still maintaining success while the depression is prevalent, they are knowledgeable in economics. Apple uses the modern person to depict their product as well as create new ingenuity and design. They seem to have all bases covered and will always be a leader in technology.