Given Google’s track record of questioning conventional wisdom and developing new approaches to new businesses. there was speculation about how GV would impact the venture capital industry. Bradford Coffey, Director of Strategy and corporate Development at HubSpot, argued that GV was attempting to disrupt the VC industry. The thrust of his argument was that GV had several advantages that gave it a strong edge over traditional VC firms. According to Coffey, unlike traditional VC firms which lent their expertise in business models and professional networking to start-up, GV had an engineering-focused support system to offer to entrepreneurs, which worked as a competitive differentiator for GV and held tremendous value for entrepreneurs. Besides, Google had strong brand recognition that it could effectively leverage with the small business the constituted the majority of America’s economy. Coffey further pointed out that with the millions of resumes that Google received every year, it was well-placed to provide talented human resources to the technology companies in its portfolio. Therefore, besides infusing cash ,GV was in a good position to ensure that the cash secured good talent as well. With GV, entrepreneurs could access