The two-step approach suggested by Anderson and Gerbing (1988) was used to first
examine the measurement model and then the structural model. In the measurement
model, the hypothesized relationship between the nine logistic strategic orientations and
the three first-order factors were examined to understand how well the relationships fit
the data. In the structural model, we examined the relationship between the three
first-order factors (PROCSTR, MKTGSTR, and INFSTR).